The Kids

TyC Sports

Imagine being able to say you watched Leo play before he became Messi. That's the FOMO you need to recall to make people want to watch the FIFA Under-20 World Cup.

Agency

Mercado McCann

Type

TVC

Year

2023

Role

Collaborated from the earliest stages of the project, shaping the concept, scripting, and writing copy and captions across all assets and deliverables. I also guided the editing of the TVC for all formats and cutdowns.