The Christmas Box

Galicia Bank

The Christmas Box is a tradition in Argentina where employees receive a box with treats for Christmas. Everyone loves the Christmas Box, except for those who don't receive it: self-employed workers, contractors, and freelancers. In 2023, we saved Christmas and gave away their first Christmas Box ever to thousands of the bank's self-employed clients.

Agency

Mercado McCann

Type

Direct / Activation

Year

2023

Role

Collaborated in the creative development of the idea, from pitching it to the client to making it real. Supervised the design of the Christmas Box, wrote all the copy for both the physical box and the entire digital campaign, including case study and festival pieces.