Champions Countdown

Coca-Cola

On December 18th of 2022, Argentines finally lifted the World Cup again, and for its 1-year birthday, fans were planning to gather at the Obelisk (the place where we celebrate literally everything). Coca-Cola is the only brand in the world with a spot right there, so we did exactly what we had to: we created a countdown for fans to celebrate their champion year. Just like New York City's Ball Drop, but Argentinian.

Agency

Mercado McCann

Type

OOH Activation

Year

2023

Role

Led conceptualization and core creative idea of this OOH campaign, as well as the copywriting of the project from brief to final execution. Supervised design and motion teams behind the scenes and supervised on-site camera teams to monitor and record footage for the campaign.