julianamarzocca(a copywriter)
Juliana as a child in 2001
This is me, hating pictures back in 2001.
Juliana Marzocca in 2026
And this is me, pretending not to in 2026.

Hi, I'm Juliana

Creative Copywriter and Communication Sciences graduate. Very passionate about books, bananas, and dad jokes.

With over 6 years of experience in the advertising industry, I've worked with great people and cool brands such as Adidas, Coca-Cola, Gillette, McDonald's, Google, Mercado Libre, Schneider, and more. I've won some awards, had lots of fun, and grown a hump.

*Eligible to work in Europe without sponsorship.

Agencies:

  • GUT Buenos Aires: Senior Creative Copywriter (2025-Present)
  • DraftLine BUE: Creative Copywriter (2024-2025)
  • Mercado McCann: Creative Copywriter (2022-2024)
  • DDB Argentina: Creative Copywriter (2021-2022)

Awards (TL;DR):

Cannes Lions
LIA — London International Awards
Clio Awards
WARC Effective 100
El Ojo de Iberoamérica
Diente
Effie Latin America
Effie Argentina
Lápiz de Platino

Awards:

CANNES LIONS

  • Media - Challenger Brand - Bronze (The Lucky Sponsor, Schneider)
  • Entertainment For Sport - Partnerships - Shortlist (Franco Is Back, Mercado Libre)

LIA (LONDON INTERNATIONAL AWARDS)

  • Media - Challenger Brand - Bronze (The Lucky Sponsor, Schneider)

CLIO SPORTS

  • Integrated - Bronze (The Lucky Sponsor, Schneider)
  • Creative Effectiveness - Bronze (The Lucky Sponsor, Schneider)
  • Film (Fan Engagement) - Shortlist (The Lucky Sponsor, Schneider)

WARC EFFECTIVE 100

  • Global Top 100 Campaigns (Franco Is Back, Mercado Libre)

EFFIE ARGENTINA

  • Alcoholic drinks - Bronze (The Lucky Sponsor, Schneider)
  • Experiences - Bronze (The Beerboard, Brahma)
  • Financial services - Bronze (The Christmas Box, Galicia Bank)

EFFIE LATAM

  • Topical Marketing - Silver (The Lucky Sponsor, Schneider)
  • Alcoholic drinks - Silver (The Lucky Sponsor, Schneider)
  • Real-time Marketing - Silver (Franco Is Back, Mercado Libre)
  • Topical Marketing - Silver (Franco Is Back, Mercado Libre)

LÁPIZ DE PLATINO

  • Film - Gold (The Lucky Sponsor, Schneider)
  • Radio - Gold (The Lucky Sponsor, Schneider)
  • Digital Marketing - Silver (The Lucky Sponsor, Schneider)
  • Strategy and Creativity in Media - Silver (The Lucky Sponsor, Schneider)
  • TV - Gold (Franco Is Back, Mercado Libre)
  • Film - Silver (Franco Is Back, Mercado Libre)
  • Film - Silver (Parental Consent, TyC Sports)
  • Film - Silver (Christmas Crisis, Mercado Libre)
  • Film - Bronze (The Kids, TyC Sports)

DIENTE

  • Media - Integral campaign - Gold (The Lucky Sponsor, Schneider)
  • Media - Idea in media - Silver (The Lucky Sponsor, Schneider)
  • Film - Up to 60" - Silver (The Lucky Sponsor, Schneider)
  • Radio - Campaign - Bronze (The Lucky Sponsor, Schneider)
  • Creative Effectiveness - Strategy - Gold (The Lucky Sponsor, Schneider)
  • PR - Grand Prix (Franco Is Back, Mercado Libre)
  • PR - Sponsors & Alliances - Gold (Franco Is Back, Mercado Libre)
  • Film - Up to 60'' - Silver (Franco Is Back, Mercado Libre)
  • Digital & Social - Social Video - Bronze (Franco Is Back, Mercado Libre)
  • Digital & Social - Real-time - Bronze (Franco Is Back, Mercado Libre)
  • OOH - Unconventional Use - Silver (The Beerboard, Brahma)
  • Experience & Activation - Small Environment - Bronze (The Beerboard, Brahma)
  • Experience & Activation - Promo - Bronze (The Beerboard, Brahma)
  • Design - Ambient & Experience - Bronze (The Beerboard, Brahma)
  • Direct - Sending - Gold (The Christmas Box, Galicia Bank)
  • Experience & Activation - Loyalty - Bronze (The Christmas Box, Galicia Bank)
  • Creative Effectiveness - Tactic - Bronze (The Christmas Box, Galicia Bank)

OJO DE IBEROAMÉRICA

  • Sports - Product - Silver (The Lucky Sponsor, Schneider)
  • Sports - Context and Actuality - Silver (The Lucky Sponsor, Schneider)
  • Film - Up to 121" - Bronze (The Lucky Sponsor, Schneider)
  • Effectiveness - Strategy & Creativity - Bronze (The Lucky Sponsor, Schneider)

ECHO AWARDS

  • Best Use of Digital Advertising - Gold (The Lucky Sponsor, Schneider)
  • Best Use of Video Content - Gold (The Lucky Sponsor, Schneider)
  • Best Use of Social - Silver (The Lucky Sponsor, Schneider)
  • Consumer Products and Services - Bronze (The Lucky Sponsor, Schneider)

ECHO LATAM

  • Specials - Grand Prix (The Lucky Sponsor, Schneider)
  • Channels - Grand Prix (The Lucky Sponsor, Schneider)
  • Video Content - Gold (The Lucky Sponsor, Schneider)
  • Branded Content - Gold (The Lucky Sponsor, Schneider)
  • Social Media - Gold (The Lucky Sponsor, Schneider)
  • Integrated Campaign - Gold (The Lucky Sponsor, Schneider)

BUENOS ANUNCIOS (CAA)

  • Film - Gold (Franco Is Back, Mercado Libre)
  • Digital - Bronze (The Collectors, YPF)

+DIGITAL

  • Integral - Gold (The Lucky Sponsor, Schneider)
  • Sports - Silver (The Lucky Sponsor, Schneider)
  • Communication - PR - Bronze (The Beerboard, Brahma)