Forgotten Ketchup

McDonald's

I don't know you, but I can guess something about you: somewhere in your fridge, there's a forgotten McDonald's ketchup packet. Cold, abandoned, left behind. It happens to all of us. Maybe they're too generous with the ketchup, maybe we order in a little too much. Either way, we turned this mystery into a promo that transforms forgotten ketchup into an unforgettable year of free McDonald's fries.

Agency

DDB Argentina

Type

Digital

Year

2022

Role

Collaborated from the beginning on the creative idea and copywriting of the promo, from the initial concept to social execution and community content.