If It Happens

Noblex

Noblex isn't just an Argentine TV brand. It's the Argentine TV brand. They became that by creating an amazing, crazy promo for every World Cup, to make sure every Argentine has a new TV to watch the games. Over time, the promo became something everyone here waits for (like the Coca-Cola Christmas commercial, to put it in American terms). And for the 2026 FIFA World Cup, I was lucky enough to help create the promo and its commercial.

Agency

GUT Buenos Aires

Type

TVC / Promo

Year

2026

Role

I contributed to this campaign from its early conceptual stage, developing the creative idea, leading the scripting process, and writing copy across all campaign assets and deliverables. I also led the editing process, guiding editors, sound and color mixers to achieve the edit that best represented the idea, across al formats and cutdowns.