Parental Consent

TyC Sports

The Under-17 FIFA World Cup brief was simple: promote the tournament and Argentina's participation. But this team wasn't made of seasoned players — they were 17-year-old kids who needed parental consent to travel to Indonesia. That formality became the heart of the idea: we asked each parent to record a message authorizing their child not just to travel, but to represent Argentina. What came back was an emotional film about pride, family and dreams.

Agency

Mercado McCann

Type

TVC

Year

2023

Role

Collaborated from the earliest stages of the project, shaping the concept, scripting, and writing copy and captions across all assets and deliverables. I collaborated on the editing of the TVC.