The Lucky Sponsor

Schneider

For many years, Schneider's competitor had been Argentina's sponsor. And for many years, we lost every single tournament. When the sponsor changed, our luck did too. So we did a campaign that rewrote history, now with Schneider's lucky charm.

Agency

Mercado McCann

Type

TVC / 360 Campaign

Year

2024

Role

Participated in the creative development of the campaign from leading concept and copywriting to scripting and on-set supervision. I worked closely with producers, editors, and designers throughout production and post-production to ensure a cohesive tone across all campaign assets and amplifications.