Franco Is Back
Mercado Libre
The best way to tell the world that Colapinto is not a reserve pilot anymore is to mock Colapinto for being a reserve pilot. Right?
- Agency
- GUT Buenos Aires
- Type
- TVC
- Year
- 2025
- Role
- I contributed to this campaign from its early conceptual stage, co-developing the creative idea, scripting, and writing copy across all campaign assets and deliverables. I also supervised the editing process.
Awards and honors
Cannes Lions
- Entertainment For Sport - Partnerships - Shortlist
WARC Effective 100
- Global Top 100 Campaigns - 2026
Diente
- PR - Grand Prix
- PR - Sponsors & alliances - Gold
- Film - Up to 60’’ - Silver
- Digital & Social - Social Video - Bronze
- Digital & Social - Real-time - Bronze
Effie Latam
- Real-time Marketing - Silver
- Topical Marketing - Silver
Lápiz de Platino
- TV - Gold
- Film - Silver
Buenos Anuncios (CAA)
- Film - Gold