The Beerboard

Brahma

If we want people to care about advertising again, we should at least give them free beer. And that's exactly what we did with this billboard made of free beer. Well... Technically, it was made of beer caps, which people could steal and swap for free beer all over Argentina. So, you get the idea.

Agency

DraftLine (AB InBev)

Type

OOH Activation

Year

2024

Role

I developed the concept for this OOH activation, collaborating closely with production and design teams to bring the Beerboard to life, while also writing all campaign copy pieces to ensure a cohesive message across every asset. I was also present during the activation development, ensuring we captured all the footage needed.