Red Bracelets

Schneider

First, we noticed every player on Argentina's Football team wore the same red bracelet. Then, we asked ourselves: Is that red bracelet Schneider's logo? Why not! So we used it to install Schneider as Argentina's lucky charm during the FIFA World Cup 2022. Wanna know what happened next? World Champions, baby.

Agency

Mercado McCann

Type

TVC / Direct

Year

2022

Role

Led creative concepting and copywriting for the campaign, from the initial insight and idea through scripting and final execution across TVC and direct assets.