COPYWRITER
Work
About

THE LUCKY SPONSOR

Schneider
For many years, Schneider’s competitor had been Argentina’s sponsor. And for many years, we lost every single tournament.  When the sponsor changed, our luck did too. So we did a campaign that rewrote history, now with Schneider’s lucky charm.




    MERCADO MCCANN 2024
AWARDS AND HONORS
CANNES LIONS
Media - Challenger Brand - Bronze

LIA (LONDON INTERNATIONAL AWARDS)
Media - Challenger Brand - Bronze

CLIO SPORTS
Integrated - Bronze
Creative Effectiveness - Bronze
Film (Fan Engagement) - Shortlist

EFFIE ARGENTINA
Alcoholic drinks - Bronze

EFFIE LATAM
Topical Marketing - Silver
Alcoholic drinks - Silver
LÁPIZ DE PLATINO
 Film - Gold
Radio - Gold
Digital Marketing - Silver
Strategy and Creativity in Media - Silver

DIENTE
Media - Integral campaign - Gold
Media - Idea in media - Silver
Film - Up to 60" - Silver
Radio - Campaign - Bronze

OJO DE IBEROAMÉRICA
 Sports - Product - Silver
Sports - Context and Actuality - Silver
Film - Up to 121" - Bronze

ECHO LATAM
Specials - Grand Prix
Channels - Grand Prix
Video Content - Gold
Branded Content - Gold
Social Media - Gold
Integrated Campaign - Gold
My role in the project:
Participated in the creative development of the campaign from concept and copywriting to scripting and on-set supervision. I worked closely with producers, editors and designers throughout production and post-production to ensure a cohesive tone across all campaign assets and amplifications.