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THE LUCKY SPONSOR

Schneider
For many years, Schneider’s competitor had been Argentina’s sponsor. And for many years, we lost every single tournament.  When the sponsor changed, our luck did too. So we did a campaign that rewrote history, now with Schneider’s lucky charm.




    MERCADO MCCANN 2024
AWARDS AND HONORS
CANNES LIONS
Media - Challenger Brand - Bronze

LIA (LONDON INTERNATIONAL AWARDS)
Media - Challenger Brand - Bronze
LÁPIZ DE PLATINO
 Film - Gold
Radio - Gold
Digital Marketing - Silver
Strategy and Creativity in Media - Silver

DIENTE
Media - Integral campaign - Gold
Media - Idea in media - Silver
Film - Up to 60" - Silver
Radio - Campaign - Bronze

OJO DE IBEROAMÉRICA
 Sports - Product - Silver
Sports - Context and Actuality - Silver
Film - Up to 121" - Bronze

EFFIE ARGENTINA
Alcoholic drinks - Bronze