COPYWRITER
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About

THE BEERBOARD

Brahma
If we want people to care about advertising again, we should at least give them free beer. And that’s exactly what we did with this billboard made of free beer (well, technically, it was made of beer caps that people could steal and swap for free beer all over Argentina, but you get the idea)




    DRAFTLINE 2024
    AWARDS AND HONORS

DIENTE
OOH - Unconventional Use -  Silver
Experience & Activation - Small Environment - Bronze
Experience & Activation - Promo - Bronze
Design - Ambient & Experience - Bronze

EFFIE ARGENTINA
Experiences - Bronze

+DIGITAL LATAM
Communication - PR - Bronze
My role in the project:
I developed the concept for this OOH activation, collaborating closely with production and design teams to bring the Beerboard to life, while also writing all campaign copies to ensure a cohesive message across every asset.