IF IT HAPPENS
Noblex
Noblex isn’t just an Argentine TV brand. It’s the Argentine TV brand. They became that by creating an amazing, crazy promo for every World Cup, to make sure every Argentine has a new TV to watch the games. Over time, the promo became something everyone here waits for (like the Coca-Cola Christmas commercial, to put it in American terms). And for the 2026 FIFA World Cup, I was lucky enough to help create the promo and its commercial.
GUT BUENOS AIRES 2026My role in the project:
I contributed to this campaign from its early conceptual stage, developing the creative idea, leading the scripting process, and writing copy across all campaign assets and deliverables.