COPYWRITER
Work
About

HAPPY CHAMPION YEAR

Coca-Cola
On December 18th of 2022, argentinians finally lifted the World Cup again, and for its 1-year birthday, fans were planning to gather at the Obelisk
(the place where we celebrate literally everything). Coca-Cola is the only brand in the world with a spot right there, so we did exactly what we had to:
we created a countdown for fans to celebrate their champion year. Just like New York City’s Ball Drop, but Argentinian.


MERCADO MCCANN 2023