FORGOTTEN KETCHUP
McDonald’s
I don’t know you, but I can guess something about you: somewhere in your fridge, there’s a forgotten McDonald’s ketchup packet. Cold, abandoned, left behind. It happens to all of us. Maybe they’re too generous with the ketchup, maybe we order in a little too much. Either way, we turned this mystery into a promo that transforms forgotten ketchup into an unforgettable year of free McDonald’s fries.
DDB 2022