ARGENTINA IN THE SKIN
Adidas
To launch a jersey inspired by Argentina’s nature, you don’t put it in the most boring shop window in a mall. You show it off in nature, in Argentina’s skin, right where it was born. (Oh, in case you were wondering: No, I didn’t get to tour all over Argentina thanks to this campaign. But I had so much fun creating it)
MERCADO MCCANN 2023My role in the project:
I was part of creating the concept idea of this OOH campaign and led the copywriting of the project from brief to final execution.